|Rock Can Roll|
|Friday, 20 January 2012 21:34|
Newark, New Jersey, January 2012 —This year, the nationally-esteemed Man-O-Manischewitz Cook-Off promises to be bigger-than-ever as the contestants compete by preparing their best family-friendly recipes.
Five finalists will compete in the flesh in New York City for the $25,000 Grand Prize, which includes a series of Maytag® appliances, cash and a crystal trophy. Contestants will compete in front of a judging panel led by Celebrity Chef and food TV star Claire Robinson as Head Judge. www.rockCANroll.org
Four finalists will be chosen by the judging panel and five other semi-finalists will be posted on www.manischewitz.com to select the fifth finalist. From February 13th through February 24th, consumers can vote online, and via Facebook and Twitter, to select the fifth finalist. For complete contest details, log onto www.manischewitz.com.
The competition encourages at-home chefs to experiment with kosher products while preparing delicious recipes that could be a new family favorite or one that has been shared from generation to generation. The contest is designed to showcase the benefits of using kosher products as part of the home cooking experience and to think about using kosher products in other types of cuisine, whether it is Japanese, Italian, Mexican, Greek or something else.
All five finalists will win an all-expense paid trip to the Big Apple to compete live on March 28th at The Jewish Community Center (JCC) in Manhattan in front of the judges. Recipes must include one of the new Manischewitz All-Natural broth flavors-Chicken, Reduced Sodium Chicken, Beef and Vegetable-and may contain other Manischewitz products as well.
This year’s Cook-Off will support rock CAN roll®, a non-profit, hunger relief organization that collaborates with rock concerts, schools, corporations, and individuals to collect healthy & nutritious non-perishable food for distribution to local emergency food agencies and into the hands of children, seniors and families who live with hunger and in poverty.
Rock CAN roll is built on four basic principles: Healthy Nutritious Dignity & Respect. Bins made to look like Manischewitz broth cans will be set up in major cities during a portion of the contest period so that consumers can make non-perishable food donations in support of rock CAN roll. In support of this effort, Manischewitz will match all donations. See www.rockCANroll.org.
This cook-off also raises awareness regarding Jewish American Heritage Month (JAHM), a national month of recognition of the more than 350-year history of Jewish contributions to American culture. The Manischewitz Company is the founding sponsor of JAHM, and will work with the JAHM steering committee to drive awareness of events and programs. Updates on JAHM are available on www.jahm.us and will continue through the end of JAHM on May 31, 2012.
The Manischewitz brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move paved the way for the introduction of new products like Tam Tam Crackers, Chicken Soup, Noodles and Gefilte Fish.
SOURCE: Manischewitz Company